Meet the SWEEP Team

Rob Watson Founder of SWEEP

Rob Watson – Founder and President

Rob Watson, LEED Fellow, is an international leader in market transformation in solid waste, green buildings and sustainable tourism. He is best known as the “Founding Father of LEED,” which he launched in 1993. Under Rob’s direction, LEED became the largest and fastest-growing international standard by which green buildings are measured. Author Thomas Friedman called Rob “one of the best environmental minds in America.” Dartmouth Alumni Magazine just recognized Mr. Watson as one of the “25 Most Influential Alumni” in the College’s 250-year history. Rob is an Adjunct Professor of Green Buildings and Market Transformation at the School of International and Public Affairs at Columbia University.

At the forefront of technical innovation in solid waste management, Watson is a Principal with Upland Road Developers and the former Chief Sustainability Officer of EcoHub Inc. an innovative developer of waste separation and processing complexes that can separate and transform 95% of the incoming waste stream into commercial products. As part of his market transformation approach to solid waste, in 2016 Mr. Watson launched the SWEEP—Solid Waste Environmental Excellence Performance–Standard, a comprehensive framework for triple bottom line performance of municipal solid waste programs and private companies in the solid waste industry.

Sam Yeoman – Sustainability Program Manager and Director of Marketing

Sam has worked 10 years in both digital media and purpose-driven marketing as a copywriter. A few years ago Sam dove headfirst into Sustainability to pursue opportunities centered around helping people and the planet. Sam earned both his LEED Green Associate and LEED AP BD+C certifications and has a Master of Science in Sustainability Management from Columbia University.