SWEEP Founder, Rob Watson is Chief Sustainability Officer of EcoHub An international leader in market transformation and green buildings, Watson is known as the “Founding Father of LEED.” Under Rob’s direction, LEED became the largest and fastest-growing international standard by which green buildings are measured. Author Thomas Friedman called Rob “one of the best environmental minds in America.”

Watson is at the forefront of technical innovation in green buildings and energy efficiency, serving as Chairman and President for PrimaFilm LLC, which is developing thermally insulating window film that will reduce energy losses through windows by over 50%.

Previously, Watson was a Senior Scientist with the Natural Resources Defense Council (NRDC) for 21 years directing the International Energy and Green Building programs. Rob also launched ECON Group and EcoTech International to implement cutting edge LEED projects in the US and China.

Among numerous international awards for his work, he is the 2013 recipient of the International Conservation Award from the Botanical Research Institute of Texas. In 2011, he was a semi-finalist in the international Zayed Energy Future Award for Lifetime Achievement and was profiled on CNN International. Watson was the first foreigner honored for Green Building Innovation by the Chinese Ministry of Construction in 2005 and received the first lifetime achievement award from the U.S. Green Building Council in 2002.

Mr. Watson is a graduate of Dartmouth College, where he was named one of the 25 most influential alumni in the school’s 250 year history. Rob also has an MBA from Columbia University and a MS from UC Berkeley.  He is married to Green Schools Alliance Founder Margaret Howard Watson and has a 20-year-old son, Max.