Adam Gendell is a Senior Manager at GreenBlue where he works with the Sustainable Packaging Coalition conducting industry-facing work with a broad range of packaging stakeholders. Since joining GreenBlue in 2010, Adam has worked on topics including life-cycle-oriented package design, recyclability considerations, sustainability goals, and impact measurements. Adam has also developed and delivered training seminars for hundreds of packaging professionals, and he oversees the Coalition’s Fall conference SPC Advance. Most recently, Adam spearheaded a collaboration between packaging trade associations, recycling-focused NGOs, and government agencies to conduct a robust nationwide study on the availability of recycling programs. He coordinates several of the SPC’s Industry Leadership Committees and is a frequent speaker and writer on sustainability topics.